ATTN: Brands, Event Companies, PR Agencies…
The discussion in this article started as a fan-girling session with a friend of mine on Instagram during CFDA 2017 and Bulgari party in Venice, since Bella Hadid was matching with the backdrop of such events, making the images look like they’re straight out of a magazine. But the more I thought about it, the more it seemed like PR events have improved quite a lot in the last decade, and I decided to decode every improvement I could notice.
Most importantly, I noticed 4 things PR companies and brands have been doing differently during the last decade, and they are:
1. Lighting matters.
It’s not right, without light.
Although Rihanna and Mary-Kate Olsen’s style has only aged like fine wine during the last decade, the images from MET Gala 2007 are just horrible. Poor lighting, (shudder-worthy) flash photography, and god bless your PR team if they made you wear black back then like they did with Mary-Kate, because we mortal souls can’t see shit. RiRi was a lucky gal she wore white, but I can’t make out what’s going on with her hair.
Present day: TADA! Bright carpeting, beautiful lighting even though everyone is still using flash photography, but at least I can see what’s going on with RiRi’s CDG look and Liu Wen’s Off-White look.
Lesson: LIGHT IT UP!