Art & Lifestyle, Fashion, News, OOTD, Styling

#OnTrend // Cyberpunk – That Sneaky Little Fashion Trend

The power of clothing as symbols in cultures.

Clothing, an important aspect of our life (and the single most important thing in my life really), has an incredible ability to personify someone, change their personality in a switch of garments even holding the power to embolden them or otherwise; which is why the costume department is one of the most important aspects of the entertainment industry, in my opinion. Be it Dany and her Dragon necklaces on luxurious gowns, or Michael Jackson and his Thriller red jacket – they have all headed down the road to becoming iconic, and become a subculture in themselves. That is the power in dressing.

And that’s how cyberpunk also evolved from being a genre (while it was only written on paper in works of fiction) to a subculture (when the entertainment industry gave it a “look” and slowly made it a part of pop culture).

Cyberpunks – High tech. Low life.

Snippet from The Last Night video game.
Source: kotaku.com

Imagine a scene… dystopian, anti-authoritarian, futuristic, brand/label-averse, tech-literate…

Voila! You have the quintessential cyberpunk in your mind’s eye.

Cyberpunk is aย sub-genre of science fiction that features advanced science and technology in an urban, dystopian future. ย On one side you have powerfulย mega-corporations and private security forces, and on the other you have the dark and gritty underworld of illegal trade, gangs, drugs, and vice. ย In between all of this isย politics, corruption, and social upheaval. Cyberpunk is also a culture withย attitude and a distinct style. ย Anti-authoritarian, brand-averse, tech-literate; these are just some of the qualities you may find inย a cyberpunk.”

This has been one of the more favourite sub-categories in sci-fi/thriller novels, movies and pop culture in general, in terms of fashion. It’s hard to pull off a raggedy look, striking the perfect balance between “unkempt” and “aesthetic.”

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Fashion, News, Prattle

4 Marketing Lessons To Learn From The Evolution Of #RedCarpet Events

ATTN: Brands, Event Companies, PR Agencies…

The discussion in this article started as a fan-girling session with a friend of mine on Instagram during CFDA 2017 and Bulgari party in Venice, since Bella Hadid was matching with the backdrop of such events, making the images look like they’re straight out of a magazine. But the more I thought about it, the more it seemed like PR events have improved quite a lot in the last decade, and I decided to decode every improvement I could notice.

Most importantly, I noticed 4 things PR companies and brands have been doing differently during the last decade, and they are:

1. Lighting matters.

It’s not right, without light.

Although Rihanna and Mary-Kate Olsen’s style has only aged like fine wine during the last decade, the images from MET Gala 2007 are just horrible. Poor lighting, (shudder-worthy) flash photography, and god bless your PR team if they made you wear black back then like they did with Mary-Kate, because we mortal souls can’t see shit. RiRi was a lucky gal she wore white, but I can’t make out what’s going on with her hair.

Source: Getty Images

Present day: TADA! Bright carpeting, beautiful lighting even though everyone is still using flash photography, but at least I can see what’s going on with RiRi’s CDG look and Liu Wen’s Off-White look.

Lesson: LIGHT IT UP!

Source: Getty Images

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Art & Lifestyle, Fashion, News

Herb Ritts – In Equilibrio

Hi y’all!

I’ve been in a very “museum exhibit” mood these days, because amazing things are being showcased around Italy, and while I’m here, I do not want to miss out on any of them.

Herb Ritts – In Equilibrio was definitely one of them!

 

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Exhibit Space, Palazzo della Ragione, Milano.

 

 

This world famous photographer’s work has been on display since February 20th, and I’m so glad I went for it.

It was an amazing feeling to see iconic images put on display, seeing them first hand, reading about the photographer’s point of view while he took the pictures, knowing about the people he shot, etc. That’s why I love such exhibits; because of the connection established with the exhibitor at a personal level.

I’m sharing a few images here, just to give you guys a taste of literally how amazing his works are.

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