Fashion, News, Prattle

4 Marketing Lessons To Learn From The Evolution Of #RedCarpet Events

ATTN: Brands, Event Companies, PR Agencies…

The discussion in this article started as a fan-girling session with a friend of mine on Instagram during CFDA 2017 and Bulgari party in Venice, since Bella Hadid was matching with the backdrop of such events, making the images look like they’re straight out of a magazine. But the more I thought about it, the more it seemed like PR events have improved quite a lot in the last decade, and I decided to decode every improvement I could notice.

Most importantly, I noticed 4 things PR companies and brands have been doing differently during the last decade, and they are:

1. Lighting matters.

It’s not right, without light.

Although Rihanna and Mary-Kate Olsen’s style has only aged like fine wine during the last decade, the images from MET Gala 2007 are just horrible. Poor lighting, (shudder-worthy) flash photography, and god bless your PR team if they made you wear black back then like they did with Mary-Kate, because we mortal souls can’t see shit. RiRi was a lucky gal she wore white, but I can’t make out what’s going on with her hair.

Source: Getty Images

Present day: TADA! Bright carpeting, beautiful lighting even though everyone is still using flash photography, but at least I can see what’s going on with RiRi’s CDG look and Liu Wen’s Off-White look.

Lesson: LIGHT IT UP!

Source: Getty Images

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Art & Lifestyle, Fashion, News

Herb Ritts – In Equilibrio

Hi y’all!

I’ve been in a very “museum exhibit” mood these days, because amazing things are being showcased around Italy, and while I’m here, I do not want to miss out on any of them.

Herb Ritts – In Equilibrio was definitely one of them!


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Exhibit Space, Palazzo della Ragione, Milano.



This world famous photographer’s work has been on display since February 20th, and I’m so glad I went for it.

It was an amazing feeling to see iconic images put on display, seeing them first hand, reading about the photographer’s point of view while he took the pictures, knowing about the people he shot, etc. That’s why I love such exhibits; because of the connection established with the exhibitor at a personal level.

I’m sharing a few images here, just to give you guys a taste of literally how amazing his works are.

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