Fashion, News, Prattle

4 Marketing Lessons To Learn From The Evolution Of #RedCarpet Events

ATTN: Brands, Event Companies, PR Agencies…

The discussion in this article started as a fan-girling session with a friend of mine on Instagram during CFDA 2017 and Bulgari party in Venice, since Bella Hadid was matching with the backdrop of such events, making the images look like they’re straight out of a magazine. But the more I thought about it, the more it seemed like PR events have improved quite a lot in the last decade, and I decided to decode every improvement I could notice.

Most importantly, I noticed 4 things PR companies and brands have been doing differently during the last decade, and they are:

1. Lighting matters.

It’s not right, without light.

Although Rihanna and Mary-Kate Olsen’s style has only aged like fine wine during the last decade, the images from MET Gala 2007 are just horrible. Poor lighting, (shudder-worthy) flash photography, and god bless your PR team if they made you wear black back then like they did with Mary-Kate, because we mortal souls can’t see shit. RiRi was a lucky gal she wore white, but I can’t make out what’s going on with her hair.

Source: Getty Images

Present day: TADA! Bright carpeting, beautiful lighting even though everyone is still using flash photography, but at least I can see what’s going on with RiRi’s CDG look and Liu Wen’s Off-White look.

Lesson: LIGHT IT UP!

Source: Getty Images

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Art & Lifestyle

#BookReview – The Rise Of Sivagami

Not as much about Sivagami as it was about other several characters.

Plot
Although it was exciting to read about the corruption and dirty politics in Mahishmathi, it was tough to wrap my head around all of the parallel stories in the plot. The first 16 or 17 chapters just feel like an introduction to a ton of different plot lines, characters and parallel stories that would one day converge into the main event, in a very Game of Thrones-esq manner. I read the first few chapters at least a couple of times to even grasp what was happening and where is the origin of the story’s plot. For any novel that I read, this is super taxing unless the big reveal is really that… REALLY BIG. Which it wasn’t (not completely) in this case. It ended with a cliff-hanger, which is not as thrilling as #WKKB.

Writing Style
An origin story, it took a total of 18 sittings for me to finish this book. I usually read through a book with a maximum of 3 sittings (meaning, I pick up where I left off at most 3 times). With a ton of names of people, places, and objects completely unfamiliar to me, it was a draining task to finish reading this novel and wrap my head around the plot. But, with a flair for rich description, Anand Neelakantan paints Bahubali in (appropriately) suffocating hot tones, that goes best with describing the diminishing morality and increasing dirty politics in the kingdom.

Characters
There were lots of characters, but the book felt short in the sense that I could not spend a lot of time reading (or being with) some main characters like Sivagami and Vikramadeva/Bijjaladeva. Kattappa had a lot of pages dedicated to him because he wove through 3 or 4 different parallel plot lines bringing them together, but this novel didn’t feel like it was about Sivagami as much as it was about Kattappa.

Overall
Read if you’re all up for being dragged into the world of Mahishmathi, and its dirty tricks and mind games. I prefer the two movies much more, to be honest. Maybe because it has Prabhas and Rana in it. ;)

Recommended Age.
18+

– Mosh. x


 

Check out my Goodreads account to see what’s on my bookshelf and my other reviews.

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Easy DIY Hacks, Styling

Monsoon-Friendly Styling Tips: Do’s & Don’ts

What do I wear under my umbrella… ella… ella… eh… eh… eh…

Happy monsoon errbody!

The cold, the wet, the damp, the perpetual prune-y fingers’ season is here!

No, no. Don’t get me wrong. I don’t HATE monsoons. But I do find the above mentioned things really annoying. I do, however, look forward to the lush green roadsides, thoroughly washed roads, chai pe pakode and then jalebis, and wearing my RAIN BOOTS! It’s the one time I feel super happy: in my squeaky rain boots as I walk through every puddle on the road with a smug face thinking, “HAH! You can’t do shit to my feet, puddle!” Yes. I feel incredibly smug and happy in those times.

But this post ain’t about my monsoon rants… This post is actually aiming to prepare you in braving the dark monsoon clouds and how to triumph over them like a pro-fashionista, in full-on Bahubali swagger, ignoring the clouds that are now looming over all our heads.

Jiyo-Re-Bahubali-2-Video-Gif.gif

That’s right. In this article, I’ll write about a few essentials you must have, how to master layering techniques specifically for rainy season, what fabrics to wear and what fabrics to avoid, what accessories to have and what accessories to stash away for the next few months, some tips if you’re wearing Indian outfits and a few links for supah cool raincoats, parkas, boots, and umbrellas you can buy! Shopping ki bhi season hoti hai kya (Is there a season for shopping)? Kabhi bhi karlo (do it whenever), and especially during sale time!

  • Essentials. Let’s start with the basics, yea?
    1. Raincoat. Duh.
    2. Hair ties / hair bands. Nobody like frizzy hair. Monsoon makes it even worse. So how about some hair ties to keep your hair in place and not allow it to misbehave?
    3. Cotton Scarf. Protect your face and neck from the monsoon winds.
    4. Rain boots (anti-slip). Forget your hole-y crocs. What if your feet gets infected or something with the dirty rain water? Get some boots please.
    5. Umbrella. And twirl it while you walk, please!
    6. Waterproof watch. Keep your phones in your pockets please (unless it’s water resistant like the new iPhone 7. My birthday isn’t here yet but I wouldn’t mind some cool gift yo). Plus, wearing a waterproof watch would be cheaper…

 

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Fashion, OOTD, Styling

How To Wear Tie-Dye Without Being Too Festive

1 | Punk Princess.

Achieve this look by matching your tie-dye top with a pair of leather pants, statement earrings, choker, sneakers and a smart / sports watch.

2 | Pretty Powerful.

Slay a military-inspired look unprecedentedly with a tie-dye top that goes with a military green skirt, layered necklaces, baseball cap, a pair of sunnies, a watch and some tie-up block heels.

3 | The New Girl.

“Easy, breezy, covergirl” sorta look, wear tie-dye as a chic minimal ombre maxi dress, minimal rings, aviators, a quirky sling to go with equally quirky slip-ons.

4 | Into The Light.

Wear grey monochromatic tie-dye look with a pleated skirt, a watch, stud earrings, bangles and block heeled sandals.

5 | Street Smart.

Wear tie-dye palazzos with a tshirt, long vest, clear frame glasses and converse to become street smart.

6 | Gypsy Rose.

Make a dramatic appearance with a flared sleeve tie-dye top paired with a printed mermaid skirt, a turban, a waistband chain, drop earrings, basket weave bag and frilly heels.

These 6 looks definitely make a tie-dye print wearable outside of Coachella, so I’d say that it’s a #MissionAccomplished.

Mosh. x

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Fashion, OOTD, Styling

29 Looks To Copy From The Zendaya Style File

She’s a freaking Fashion Goddess and you should add to your list of #OOTD inspirations. I shall say no more, and here we go with my 29 most fav looks ever, from The Zendaya Style File.

1. That rad grey off-shoulder heavy knit sweater

2. That avant garde cold-shoulder dress

3. That chic satin slit dress you just want to slip on in this heat

4.  Whoever but Zendaya cold have rocked those beautiful dreadlocks to the Oscars red-carpet in that goddess like gown?

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Art & Lifestyle

#BookReview – Mrs. Funnybones

Twinkle Khanna is Jane Austen, reincarnated.

Booted with a keen eye that observes every minute detail, an open mind that soaks in information without bias, and an endearing self-deprecating sense of humour, Twinkle Khanna is most definitely my favourite authoress, Jane Austen, reborn. She’s charming, witty and fast becoming one of my role models.

Throughout the book, her ability to keenly observe social norms and behaviour and putting her point across with an impertinence that is so sweet, it can only remind you of  Austen’s literary works. This book is seriously my kind of forever. Even 20 years down the road, I know I’m gonna pick this up and read it with just as much gusto as my first time.

This is a classic, guys. Pour yourself some coffee, get cosy at “your spot” and devour this read!

– Mosh. x


 

Check out my Goodreads account to see what’s on my bookshelf, and check out the original review here.

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Prattle

15 Fantastic Things I Understand As I Turn 25

I read this article shortly before writing this post, which I found to be 100% relatable, but it so happens, that with every point, my mind just wandered and before I knew it, there were essays forming in my head about each point. Read on, because I think a lot of you might agree…

1. I find that the only drama in my life is on television.

There are a lot of toxic, dramatic and negative people in the world. I find their insatiable need to have drama, heartbreaks, and quarrels, extremely draining. It’s been a while since I realized that I really don’t have time for all that and I have cut them out of my life. The only drama that is in my life now is on TV while I am having dinner.

2. I’m great with change.

Nothing is ever set in stone and I’m totally okay with it. Growth and change go hand-in-hand after all.

“We all have changed our minds on who we want to be, what we want to do, what we want to look like and where we want to live. Someone once said “life is not about finding yourself, it is about creating yourself.” There is no set road map to my life and I have gotten over that.”

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